If you are like most people, your home sale is probably one of the biggest financial transactions you will make in your life. With so much riding on the deal, it only makes sense to do it right. There will be competition, so you will need to pull out all the stops to get your home in front of the most buyers.
The following marketing ideas may be useful to you, helping you reach a wider audience than you normally would, and hopefully ensuring that your home sells quickly and for a great price. Keep reading for some of the best real estate marketing tips for the sale of a home. By following this guidance, you are bound to be in a much better position for a timely and fruitful home sale.
Choose Your Real Estate Agent Carefully
All the creative marketing in the world cannot make up for experience and expertise of a great real estate agent in your local market. Never fear however as these two things usually, go hand in hand. I have not met too many creative Realtor’s who aren’t also competent marketers as well.
Before you ever consider putting your house up for sale, it is best to spend some time choosing the right real estate agent for your needs. You want someone that will do more than put a sign on the ground and throw a listing up on MLS. See how to pick a real estate agent for helpful advice on how not to get stuck working with a BOOB!
There are a number of ways you can help ensure you get the best Realtor for you, including:
Interview multiple Real Estate Agents.
Taking the time to talk to different Realtor’s properly is by far one of the best marketing tips when selling a home. You can’t get a good idea of what’s out there without talking to at least three to four real estate agents in your area. Don’t think putting in the effort to choose a real estate agent is a waste of your time.
Keep in mind real estate agents are a dime a dozen. The barriers to entry for the real estate industry are very low. This allows people to become agents who clearly should be prohibited from doing so. This is probably your largest asset – you should treat it like one!”
Selecting the right real estate agent could put a significant amount of money in your pocket that you may miss out on with a less experienced agent. Above all else look out for the agent who will buy your listing by telling you your home is worth way more than it is. Remember market data doesn’t lie but people do. Plenty of real estate agents will mislead an owner on their homes value just to beat other agents for the business.
See if the Realtor has a website.
A good Realtor in today’s market will have an exceptional internet site, along with a strong web presence in real estate social media. There are too many marketing opportunities online that need to be taken advantage of for a new Realtor not to be online. Over 90% of all buyers find their next home by doing some online search.
The agent you hire should showcase their listings on the home page, so it is the first thing a buyer sees. If the agent hasn’t invested in their website and is instead relying on the company site, what does that say about them? Quite a bit and none of it is good! Look for an agent who is investing back into their business. The first place is a top of the line website of their own.
With the advent of the smartphone, real buyers are also on social media daily. If they are in the market for a home, it is possible they could decide to use an agent who is well connected locally online. It only makes sense right?